Within the Go-to-Market unit, you will contribute
to a customer-centric environment supported by data-driven decisions. As part
of the Phygital Engagement team, you will support the integration of our
physical and digital distribution channels in line with our defined model
strategy for 2030. You will work closely with sales, marketing, distribution
and products & services teams to develop a unified approach to Go-to-Market
strategies.
Your role will involve supporting customer
lifecycle management, offering insights for competitive scheduling, liaising
with the bank’s various sales departments and support services to contribute to
the bank’s commercial achievements.
Your next challenge:
- Keep track of market trends from a competition and strategy perspective (competitive benchmarks, new offers…).
- Analyse specific target segments (market figures, clients’ needs and expectations, etc.).
- Contribute to the elaboration and analysis of the main market studies on the Luxembourg banking market.
- Help the team to collect customer feedbacks and analyse it to identify ways of increasing client satisfaction on different customer journeys (NPS, CSAT, CES, …).
- Support the team in coordinating the client experience through ongoing projects on specific customer journeys.
- Contribute to the customer engagement strategy and customer lifecycle management on key identified customer journeys.